Over the last fifty years, the fashion industry has been focusing on trends within its sector. There haven’t been many technological advancements in the field. As a result, the industry has not been able to understand what customers need entirely. Adidas is one of those companies that is opening up to new possibilities. SAP is working with Adidas thanks to SAP’s Leonardo technology to speed up processes, bring customers closer and build trust.

What is SAP Leonardo?

We can define Leonardo as a big umbrella of intelligent technologies, industry expertise and services that can help business owners to optimize resources and expertise. With the right mix of smart technologies, business owners can improve their processes.

Features of SAP Leonardo

Machine learning:

Adidas is already applying machine learning to analyze consumer trends and produce products that consumers need. In the past, Adidas could wait for an average of 18 months to turn the trend into a new product. Talking at a past conference, Michael Vöegele from Adidas emphasized how important it is to build a direct relationship with consumers if you want to change their lives.

Adidas wants to tap into the creativity of their customers and come up with products that such customers need. The company already has a prototype ‘speed factory’ where customers can design their customized shoe and have it delivered within a day.


Leonardo allows business owners to get fast and accurate insights across the organization. Companies like Adidas can make necessary changes within the shortest when they derive such information.

Data intelligence:

Adidas can deliver custom sneakers to customers in 24 hours. Through data intelligence from Leonardo, the company analyses individual trends and sends personalized offers to such potentials.


Adidas is now focusing on co-creating a new supply chain with its customers to enhance efficiency. Delivery time frames have always been an issue when it comes to physical products.

Leonardo’s blockchain feature will solve some of these problems. The blockchain network is transparent and thus makes it easy to track delivery progress. This network reduces the number of intermediaries that have been delaying the delivery process in the past.

How blockchain can fight counterfeit products?

The world’s counterfeit is worth about $1.2 trillion. You can imagine the amount of money that business owners lose to those who use their brands to enrich themselves.

The blockchain is the answer to fake products as customers can verify the originality of the products. Adidas can, for instance, produce on demand when all the orders are placed through the blockchain. It will thus be easy to know the number of products in the market, and they are assigned a tracking number for originality confirmation.